There is music everywhere in life nowadays. On the streets, in our headphones, blasting out from the TV and even in our food! There is a lot of generic pop out there but there is a growing reggae influenced sound and this can really stand out when being played. We focus on how reggae and is developing and becoming more commonplace within popular. Also we look at how this games and applications are embracing reggae music within the current climate, examples of this are a new online casino game as well as some lazy reggae stereotypes.
There is a lot of generic pop out there but it has evolved quite remarkably to the modern consumer. Take Justin Bieber, once a US teen singer with a background in Disney he has recently occupied both the No1 and No2 slot in the UK charts. But how!?! By linking in with modern DJ’s who give them a massive crossover sound! The track which evolved the Biebe was his track “Where are U now” which was co produced by Skrillex and Diplo in their Jack U project. This catapulted Justin to a new audience and has proven the catalyst for his new album to do so well. Diplo, who worked with Bieber is a massive Dj and he often uses samples and influences from Reggae in his work. A clear indicator of this is his track with Major Lazer track ‘Light it Up’ – reggae and the Jamaican sound is now massively popular and used extensively in dance circles as it provides a different angle, it’s great to see.
WIth reggae music evolving in 2015 and 2016 it’s great that it has moved on from the slight stereotype of Shaggy and his rather poppy edge which was becoming a caricature of itself. There is far more depth to reggae than Bob Marley and Shaggy and new audiences understand this clearly. Reggae, and its music have a partnership with popular games too. Within mobile games you can find the Jamaican sound, the popular Disco Dollars mobile slot has a real Jamaican edge to it as well as a 70’s disco sound. A soon to be released game (Bolt Riley) is a 2D point and click adventure – the player takes on the character of a reggae legend – this game takes key iconic aspects from Jamaican culture and tries to create a fun experience.
Reggae has often been a niche musical movement but in the modern age music lovers are a lot more willing to step outside their comfort sound and try new genres. This has resulted in pop becoming far more varied as proved by Diplo’s Jamaican influences. This greater willingness to listen to new sounds has helped the pop world take in reggae sounds and spin them for the current listener, this in turn has made reggae in gaming more prominent too. Music within games is important as it can sign-post a listener to great music and this can lead to an ever improving reggae sound.